Business Case is free text, non structured description of your vision for your business. This is the place where our Organica engineers receive a first impression of the background of your website to be promoted. A detailed description will help us to build a proper set of keywords for your Organica project. Critical information to be included in the business case document is all pertinent information about your business- what you stand for, how you want to be branded, what differentiates you from your competitors, and how you want to be perceived by your potential customers.

Your starting list of keywords is a set of names for your processes, services, and products which you are using in your business. This list would include specific industry terminology or jargon used in your industry. The list will be analyzed by our team, extended and sorted according to the best strategies for optimization of content.

Industrial Hub is your internal blog system where you work together with your assigned Organica engineer and utilize your list of keywords to generate a list of content ideas. This list of content is used to generate blog posts and article pertaining to your industry, your brand and your products or services.

List of Industry Blogs and News is a list of authoritative and informational resources surrounding your business functions. This list will be integrated with an RSS reader inside the blogging portion of your Organica user interface. The list will allow you and your engineer to keep an eye on developing trends and activities of competitors to aid you in developing your future business strategies.

Tags are keywords describing the subjects addressed in your blog articles. They will relate greatly to your list of keywords but may include additional words depending on the topics of your blog posts or articles.