Writable web as a platform for website promotion
The conflict between optimization and Meta search
Presently, we can see how the ideology of search engines is changing. This is due to the vast number of Web resources and rate at which information is exchanged. The simplicity of creating new websites and online services is increasing all the time. It is very hard to find a niche or a quiet market without competitors. The old method of ranking search results by the number of links from authoritative Web 1.0 sites cannot compete with this flow of information and is vulnerable to black and white search engine optimization methods.
The interests of a traditional online marketer have always differed from the interests of a search engine. When searching for a result, the online marketer will push any resource by any means. The task of search engines is to provide what it considers to be the most useful information for the user. How would you relate to Google if it presented you with layers of spam in response to your inquiry rather than relevant information?
Google no longer pays attention to Meta keywords tags and has stopped bringing in rating links with sites such as shared directories or catalogs.
What will be next?
In our opinion, the search services will gradually turn their attention to Web 2.0 sources. The views of a large number of people, expressed through writable web, will reflect a growing weight in Google’s “formulas” for search results generation.
Why don’t old approaches work?
The old way:
1. Select keywords.
2. Place registration in thousands of directories.
3. Exchange banners and links with other sites.
4. Get page ranking incline in query results.
This approach worked has worked for about 3 years. Now, it no longer works as efficiently.
A typical scenario for modern Web 2.0 promotion:
1. Create a product page on Twitter.
2. Periodically perform a Twitter search for designated keywords. Reply to posts on said topic or follow the author of said posts.
3. Periodically send out Tweets with updates and news about your product or service.
4. Search for your selected keywords in blogs and post comments to blogs with relevant keywords with track back links to your website.
Writable web as a platform for website promotion
The modern approach is based on websites being built according to Writable Web principles. It does not use link exchange or ads purchasing. Also, this approach has an interesting feature called social waves. When a specific event occurs, you can get an increase of up to 3000 visits that will last no more than a few hours.
How useful is a social wave?
Besides the obvious positive influences of constant exposure, it affects the website’s Alexa ranking (the universal system for ranking website visits). Google, in turn, reacts positively to this metric.
Lack of a social presence is an indirect hit against ranking in search engines. You do not get a high page ranking if you limit yourself, for example, to promoting solely on Twitter. As with anything, diversification is a very powerful tool in social media. Not all of your potential customers will be on just one platform.
We believe that social media marketing must be combined with traditional, keyword-based promotion. The combination of frequently occurring links with social clouds and good code around the links and pages is an ideal combination to achieve a beneficial page ranking.
The new profile of the optimizer: the talented blogger
Social media marketing is important to raising a social wave. An effective blogger must not only possess the knowledge of the subject matter he writes about but must also be able to write interesting and non-spam-like posts. This way, he will optimize the presence of the company and their product on the web. Content has to be understandable and relevant to the people that will read it.
Be social
In a social environment, it is important to be an active, positive communication link from the social media cloud to your company’s website. It is important not only to be able to write an interesting post, but also to build a robust system of your friends and followers. Your goal, depending on the size of your business, is to have at least 10,000 followers on Twitter and Facebook. The presence of talented posts in that environment is likely to create social waves for your business.
Listen to people
Not only is it important to be able to write interesting blogs and attract a large number of customers, it is also important to be able to listen to your target audience. If you sell cars of a particular brand, you only have to submit multiple requests in Twitter to get the latest posts on topics of interest to you. You will receive feedback with information about what people think about the cars you sell, about you personally, other sellers, and what you need to do or change about the way you do business. It's like bringing together thousands of people in the town square and getting a chance to listen to what they have to say about your service. People who are interested in this specific brand of cars will be added to friends or you will be able to address them directly. You’ll also be able to link them to the most interesting posts you’ve written about your product, directly on your blog.
The conflict between optimization and Meta search
Presently, we can see how the ideology of search engines is changing. This is due to the vast number of Web resources and rate at which information is exchanged. The simplicity of creating new websites and online services is increasing all the time. It is very hard to find a niche or a quiet market without competitors. The old method of ranking search results by the number of links from authoritative Web 1.0 sites cannot compete with this flow of information and is vulnerable to black and white search engine optimization methods.
The interests of a traditional online marketer have always differed from the interests of a search engine. When searching for a result, the online marketer will push any resource by any means. The task of search engines is to provide what it considers to be the most useful information for the user. How would you relate to Google if it presented you with layers of spam in response to your inquiry rather than relevant information?
Google no longer pays attention to Meta keywords tags and has stopped bringing in rating links with sites such as shared directories or catalogs.
What will be next?
In our opinion, the search services will gradually turn their attention to Web 2.0 sources. The views of a large number of people, expressed through writable web, will reflect a growing weight in Google’s “formulas” for search results generation.
Why don’t old approaches work?
The old way:
1. Select keywords.
2. Place registration in thousands of directories.
3. Exchange banners and links with other sites.
4. Get page ranking incline in query results.
This approach worked has worked for about 3 years. Now, it no longer works as efficiently.
A typical scenario for modern Web 2.0 promotion:
1. Create a product page on Twitter.
2. Periodically perform a Twitter search for designated keywords. Reply to posts on said topic or follow the author of said posts.
3. Periodically send out Tweets with updates and news about your product or service.
4. Search for your selected keywords in blogs and post comments to blogs with relevant keywords with track back links to your website.
Writable web as a platform for website promotion
The modern approach is based on websites being built according to Writable Web principles. It does not use link exchange or ads purchasing. Also, this approach has an interesting feature called social waves. When a specific event occurs, you can get an increase of up to 3000 visits that will last no more than a few hours.
How useful is a social wave?
Besides the obvious positive influences of constant exposure, it affects the website’s Alexa ranking (the universal system for ranking website visits). Google, in turn, reacts positively to this metric.
Lack of a social presence is an indirect hit against ranking in search engines. You do not get a high page ranking if you limit yourself, for example, to promoting solely on Twitter. As with anything, diversification is a very powerful tool in social media. Not all of your potential customers will be on just one platform.
We believe that social media marketing must be combined with traditional, keyword-based promotion. The combination of frequently occurring links with social clouds and good code around the links and pages is an ideal combination to achieve a beneficial page ranking.
The new profile of the optimizer: the talented blogger
Social media marketing is important to raising a social wave. An effective blogger must not only possess the knowledge of the subject matter he writes about but must also be able to write interesting and non-spam-like posts. This way, he will optimize the presence of the company and their product on the web. Content has to be understandable and relevant to the people that will read it.
Be social
In a social environment, it is important to be an active, positive communication link from the social media cloud to your company’s website. It is important not only to be able to write an interesting post, but also to build a robust system of your friends and followers. Your goal, depending on the size of your business, is to have at least 10,000 followers on Twitter and Facebook. The presence of talented posts in that environment is likely to create social waves for your business.
Listen to people
Not only is it important to be able to write interesting blogs and attract a large number of customers, it is also important to be able to listen to your target audience. If you sell cars of a particular brand, you only have to submit multiple requests in Twitter to get the latest posts on topics of interest to you. You will receive feedback with information about what people think about the cars you sell, about you personally, other sellers, and what you need to do or change about the way you do business. It's like bringing together thousands of people in the town square and getting a chance to listen to what they have to say about your service. People who are interested in this specific brand of cars will be added to friends or you will be able to address them directly. You’ll also be able to link them to the most interesting posts you’ve written about your product, directly on your blog.
