Honest approach to Online Marketing: Inbound Marketing
From the beginning, online marketing teams waged war with search engines like Google. They simply have different directions of interest. An online marketing company’s main target is to push the website of their client to the top of search results. The main target of search engines is providing useful and relevant information for their users. What if the results of a Google search would only consist of advertisements? It would be the end of Google as we know it. Therefore, Google changes the rules all the time to maintain the balance between the interests of search engine optimization companies and the interests of their users.
However, not too long ago, a new approach appeared in the industry. This new approach in online marketing appeared with no conflicts to Google’s interests. This approach is called Inbound Marketing.
The Inbound Marketing model’s main engine is a specialized content factory. This is a blog with high-quality, educational content created for visitors and search engines. Instead of direct promotion of their products and brands, websites create information hubs under their domains with this approach. The second step is the creation of wide social networks from Tweets, YouTube videos, social bookmarks and external citations around the company’s content factory.
Many online marketing companies use an interruption-style promotion of their websites and products. This is direct propagation of ads over Web 2.0 resources. It is an outdated practice. People avoid spam-like messages and posts. Organica uses Inbound Marketing. Instead of direct ads we are propagating educational and overview-style articles for prospective clients of a narrowed market niche. This approach allows you to become a recognized expert in your business and to create social waves around high-quality content.
From the beginning, online marketing teams waged war with search engines like Google. They simply have different directions of interest. An online marketing company’s main target is to push the website of their client to the top of search results. The main target of search engines is providing useful and relevant information for their users. What if the results of a Google search would only consist of advertisements? It would be the end of Google as we know it. Therefore, Google changes the rules all the time to maintain the balance between the interests of search engine optimization companies and the interests of their users.
However, not too long ago, a new approach appeared in the industry. This new approach in online marketing appeared with no conflicts to Google’s interests. This approach is called Inbound Marketing.
The Inbound Marketing model’s main engine is a specialized content factory. This is a blog with high-quality, educational content created for visitors and search engines. Instead of direct promotion of their products and brands, websites create information hubs under their domains with this approach. The second step is the creation of wide social networks from Tweets, YouTube videos, social bookmarks and external citations around the company’s content factory.
Many online marketing companies use an interruption-style promotion of their websites and products. This is direct propagation of ads over Web 2.0 resources. It is an outdated practice. People avoid spam-like messages and posts. Organica uses Inbound Marketing. Instead of direct ads we are propagating educational and overview-style articles for prospective clients of a narrowed market niche. This approach allows you to become a recognized expert in your business and to create social waves around high-quality content.
